At We Are Best, a leading design agency based in Australia, we specialize in creating purposeful environments through expert Wayfinding and Placemaking strategies that improve how people interact with spaces.

Wayfinding and Placemaking: Designing Spaces That Connect People and Purpose In today's rapidly evolving urban and commercial landscapes, it’s no longer enough for spaces to simply look good — they must function intelligently and make people feel something. This is where Wayfinding and Placemaking come into play. At We Are Best, a leading design agency based in Australia, we specialize in creating purposeful environments through expert Wayfinding and Placemaking strategies that improve how people interact with spaces. What Is Wayfinding? Wayfinding is more than signage. It’s the art and science of helping people navigate spaces easily and intuitively. Whether someone is visiting a hospital, airport, shopping mall, or university campus — they should be able to find their way without stress or confusion. At We Are Best, we approach Wayfinding through a user-centric lens. We consider behavior, visual hierarchy, spatial flow, and branding to create clear, cohesive systems that guide people effortlessly. What Is Placemaking? Placemaking goes beyond physical design — it’s about building identity and experience. It's how a place tells its story, reflects its community, and creates an emotional connection. Our team at We Are Best helps clients turn ordinary locations into destinations. We integrate culture, purpose, and community values into every project. From urban parks and retail zones to corporate campuses and civic spaces — we ensure each environment is inclusive, vibrant, and human-centered. Why These Two Disciplines Matter Together Wayfinding and Placemaking are deeply connected. While Wayfinding ensures people can move through a space with ease, Placemaking ensures they enjoy being there. Together, they shape the overall experience of a place — how people arrive, engage, stay, and remember it. A well-designed environment reduces stress, increases accessibility, and even boosts business performance. When people feel oriented and emotionally connected, they’re more likely to return, explore, and engage. Our Process at We Are Best Every project begins with research and strategy. We take time to understand your space, audience, and goals. From there, our multidisciplinary team — including designers, strategists, and architects — develops a visual and functional system tailored to your space. We combine modern design principles with real-world testing, ensuring every touchpoint — signs, maps, icons, or architectural cues — serves a purpose. Let’s Create Meaningful Spaces Together At We Are Best, we don’t just design — we elevate human experience. Whether you're building a new facility or revamping an existing one, our Wayfinding and Placemaking solutions are crafted to align with your values and vision. Ready to enhance your environment? Visit us at 👉 https://www.wearebest.com.au and discover how we can help transform your space into a place of purpose.