How Best is Redefining the Design Landscape in Australia

In an era where functionality and aesthetics must go hand-in-hand, Australia-based design studio Best is setting new benchmarks in how people engage with public spaces. Specializing in wayfinding, placemaking, signage, industrial design, and experience design, Best is not just designing for visibility — it’s designing for human connection. Designing with the Human in Mind At the heart of Best’s philosophy lies human-centered design — a methodology that prioritizes how people interact with environments. Whether guiding someone through a complex hospital corridor or crafting a memorable experience in a cultural space, Best focuses on creating systems that are intuitive, engaging, and emotionally resonant. This means understanding user behavior, movement, psychology, and accessibility needs — and then building seamless design experiences around them. Making Cities More Navigable and Livable One of Best’s key offerings is wayfinding design — an often-overlooked element in urban and commercial planning. Good wayfinding is invisible; you know it’s working when you never feel lost. Best has mastered the art of blending signage, spatial awareness, and visual cues to help people navigate buildings, campuses, transport systems, and natural environments with ease. Equally important is their work in placemaking, where they transform generic spaces into destinations full of identity, purpose, and social value. Projects that Speak for Themselves Best’s portfolio includes projects that demonstrate their wide-ranging impact: Metro Tunnel HQ in Melbourne is a standout — a fully immersive visitor center that simplifies a complex infrastructure story using engaging digital and physical design elements. At North Head Sanctuary, Best used a mix of signage, mapping, and storytelling to enhance the natural and cultural experience for visitors — all while respecting the site’s ecological sensitivity. For Australian Red Cross Lifeblood, Best created warm and functional donor spaces that ease anxiety and encourage repeat visits — all through strategic layout and design. Supporting the Creative Community Beyond client work, Best is also contributing to the future of Australian design through initiatives like The Grinders Grant — a creative kickstarter fund supporting emerging talent in design, music, and fashion. It’s this kind of community-driven approach that sets Best apart not just as designers, but as culture builders. The Future of Experience-Driven Design As urban life becomes increasingly fast-paced and complex, the need for intentional, human-first design is greater than ever. Best is answering this need by creating environments that function beautifully and feel naturally intuitive. Their commitment to strategic thinking, inclusivity, and creative innovation positions them as one of Australia’s most forward-thinking design studios. To explore their work or collaborate, visit wearebest.com.au.